Plastic Surgery is the Way to Become a Better Individual Research Paper

Plastic Surgery is the Way to Become a Better Individual - Research Paper Example Now, an individual can actually alter or enhance almost any part of his body whenever he wants or needs to. So, having plastic surgery is worth the pain, the risks and the cost if it helps person to become a better individual. People in ancient times were not foreign to plastic surgery. Throughout history, different cultures have one way or another manifested making changes in their physical appearances. Although the procedures were somehow crude, the principle was the same. For example in Egypt, the dead were made to appear as they were when alive so as to be recognized in the afterlife. (DiBacco) In ancient Rome, literature makes reference to Roman surgeons removing scars on the back because it meant a man turned his back during battle or was whipped like a slave or performing breast reduction on a fat man because his big breasts looked ugly. (â€Å"Beautiful Body†) put article titles in quotes The first recorded case of plastic surgery on living individuals was in India whe re people had their noses and ears repaired because they lost these in battle or as a punishment. (â€Å"Beautiful Body†) When surgery was still very new in Europe, Acharya Sudhrut of India had already described surgery procedures and treatment for dislocations and fractures in the book, Sushrut Samhita. (Badri) Eventually, plastic surgery found its way to the western part of the world albeit with slow progress. It was not until World War I that plastic surgery would be on the rise again, with the doctors performing reconstructive surgery on the soldiers. (Kita) Continuous developments in the field of plastic surgery have shaped it into what it is today – an avenue to help individuals feel better about their bodies, whether the purpose for doing so is aesthetic or reconstructive. Plastic surgery can be classified into cosmetic surgery and reconstructive surgery. According to the American Society of Plastic Surgeons, â€Å"reconstructive surgery is performed on abnorma l structures of the body caused by congenital defects, developmental abnormalities, trauma, infection, tumors or disease.† Breast reconstruction or reduction for women who experience back pains because of their breast size; microsurgery or flap procedures to replace body parts affected by injury or diseases like cancer; surgeries for webbed toes or fingers, tumors, etc. (Grayson), appendage replacement, facial surgery (Wiet) and skin grafts are some examples of reconstructive surgery. On the other hand, cosmetic surgery is more often associated with beautification though it has the same beginnings as reconstructive surgery. Eventually, altering an individual’s body part became a need in an attempt to purge society of deformities. (Essig) There are a number of cosmetic procedures â€Å"to achieve the look that the patient wants.† (Plastic) Some require going under the knife while some are non-surgical. The most popular ones include laser hair removal, laser surger y, BOTOX and breast implants. (Plastic) Plastic surgery has become so common in the world today that the International Society of Aesthetic Plastic Surgery were able to list the top 25 countries for plastic surgery. The United States, China, Brazil, India, Mexico, Japan, South Korea, Germany, Turkey and Spain ranked among the highest. (Top 25) Individuals who undergo plastic surgery usually give two reasons: to move up the corporate ladder or get a job or to feel better

Benefits and Drivers Proposal for Kmart Research Paper

Benefits and Drivers Proposal for Kmart - Research Paper Example Dynamic strategies are inherently linked to the changing preferences of the people and the environment within which business operates (Montgomery, 2008). Kmart, would therefore greatly benefit from innovation, design and creativity not only in its products and services but also in its vision and operation. Through innovation in ideas and products, Kmart can easily achieve its goals and objectives. Kmart has created many brands which cater not only to the middle class segment but also the high end. But now Kmart must create unique capabilities that would give it a competitive advantage (Stalk et al., 1992)). Customers are the major part of all businesses. Kmart has excellent customer service which can be further improved through continuous feedback from customers. To improve and improvise Kmart can offer customers incentive to identify flaw in the customer service. They can also be offered to give suggestions to improve the store. Moreover, using social networking, Kmart can run online contest for best suggestion and implement them to gain customer long time loyalty. This would serve dual purpose: gain popularity; and at the same time, get innovative suggestion for improvement directly from the customers that meet their expected level of service. Kmart needs some highly creative input vis-Ã  -vis design format/ interior decoration of homes or offices. It would attract new segment of young and mobile people who have financial resources but not the time to put their ideas into reality. Kmart could start an online superstore that would facilitate customers’ dream to come true. They can outline their dream design and choose items or give specifications of their requirement regarding various goods and services. The store can then give tentative estimate, take advance and decorate/ design customers’ homes and offices as per their dream. This would be a highly exclusive activity which none of the competitors have. Hence, developing